WHO WE ARE

Lions Legacy Club is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for Penn State University football student-athletes, alumni, and fans. When you commit to Lions Legacy Club, you’re committing to maximizing opportunities for football student athletes to build their brand and earn compensation. Plus you gain access to exclusive events, autograph sessions, and more. Whether you are a fan, alumni, or an organization, our common goal is to create partnerships and make an impact for the betterment of the community.

STUDENT-ATHLETE ACTIVATIONS

Penn State football student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit!

TAX-DEDUCTIBLE CONTRIBUTIONS

Lions Legacy Club allows football student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.

MEMBERSHIP

Get in the NIL game at a level that works for you! Explore Lions Legacy Club memberships and get exclusive benefits including autographed merchandise, access to events, and more.