UNIVERSITY PARK, Pa. (04/13/23)—Lions Legacy Club, the Name, Image, and Likeness (NIL) collective for Penn State football today announced a landmark NIL corporate and philanthropic partnership benefitting Penn State football student-athletes. The two-year deal with West Shore Home® and MITER Brands includes a seven-figure commitment that will foster community-focused engagements, tailored Penn State football experiences, exclusive events, strategic marketing, branding agreements, and more for football players. Both companies are the official presenting sponsors of Lions Legacy Club for the duration of this partnership. As Penn State alumni, West Shore Home President and CEO B.J. Werzyn and MITER Brands CEO Matt DeSoto, have a history of supporting the Penn State football program. In 2022, West Shore Home stepped up by providing significant NIL opportunities through its partnership with running back Nick Singleton.
